![]() ![]() "With this concept car, we can see that we are constantly working to provide Chinese users with innovative products and technology roadmaps, and it will also be the first strong evidence of Audi China's strategy to forge ahead with 2030." Wen Zeyue, president of Audi China, said that in the future in China, Audi will become more Chinese. One year after its establishment, what are the achievements of SAIC Audi? For the technological intelligence pursued by Chinese consumers, urbansphere has also not fallen, in addition, the car also has L4 level automatic driving function. The wheelbase is 3.40 meters long and can accommodate six passengers. The urbansphere is currently the largest of the Audi concept cars, measuring 5.51 meters long, 2.01 meters wide and 1.78 meters high. The sinicization of concept cars is also reflected in the "big". Urbansphere is a car made for China, and the interior and exterior decoration are taken care of by the Chinese design team. On the second day of SAIC Audi's first anniversary celebration, Audi China unveiled its latest concept car, urbansphere, based on the electric vehicle platform PPE. To capture more young users, the product must not only be more Chinese, but even co-create with Chinese customers. ![]() ![]() It is understood that 32% of SAIC Audi users are under 30 years old, and 72% of users are under 40 years old. The Audi A7L special edition models "Wind Rider" and "Paladin" are both priced at 519,900 yuan, and on the basis of 15 standard equipment of 45TFSI, superimposed with quattro intelligent four-wheel drive, intelligent off-board parking, B&O 3D surround sound, 20-inch wheel hub, 3D panoramic image, front seat heating and other configurations.Īttracting more "young users in the luxury market" is the focus of SAIC Audi. In addition, the Audi Q5 e-tron has also ushered in a new one, while the Audi A7L has added two new configuration models. The Audi Q6 is 5099mm long, 2014mm wide, 1784mm high and has a wheelbase of 2980mm, continuing the three-row layout and 6/7-seat setting. Caijing Automobile (ID: caijingqiche) learned that the design of the Audi Q6 was inspired by the Chinese mythical beast Kirin, which for the first time used through-line headlights and rear tail quadtro projection brake lights, with a combination of administrative and sporty styles. On April 18, SAIC Audi revealed a number of new car information at the first anniversary ceremony.įirst, spoilers for the Audi Q6. It is worth mentioning that on the first day of the establishment of SAIC Audi, Audi China also released a new concept car urbansphere, which is the third concept car of the Audi sphere series after the electric roadster Audi Skysphere in August 2021 and the Audi Grandite in September, which also marks the arrival of the sphere family. Jia Mingdi, general manager of SAIC Audi's marketing business, said. SAIC Audi will join hands with partners from all walks of life, unique red circle friends, and the majority of users who work together with us to create a new four rings in the new era. "From the very beginning of its birth, SAIC Audi has been committed to building not only industrial products, but a complete set of travel ecological experiences. In terms of sales channels, SAIC Audi will open 120 experience stores in 2022. SAIC Audi chose to focus on the future, highlighting the upcoming Audi Q6 on June 6, as well as new versions of the A7L and Q5 e-tron. This may be because the product that took the lead did not achieve the desired sales volume – in the first quarter of 2022, the A7L sold 830 units, a far cry from the previously set monthly sales of 3,000-5,000 units. ![]() However, at the first anniversary ceremony, SAIC Audi did not satisfy the curiosity of the market and did not mention the sales of the only product, A7L. What can a new car company do in a year's time? Releasing brands, introducing products, building a marketing system, going public and delivering them, SAIC Audi has had a very fulfilling life.Īpril 18 marks the first anniversary of SAIC Audi, three and a half months after the launch of SAIC Audi's first product, the A7L. Abstract: In the future in China, Audi will become more Chinese ![]()
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